Hi I'm Dr. Tony Johnson here to talk to you about a really interesting new topical flea and tick product, Sentry Fiproguard Max. This is the latest of the Sentry Fiproguard products to come out which are all available at pet specialty stores. Now Fiproguard Max contains fipronil, the same active ingredient used in Frontline brand products. In veterinary clinics we've seen that fipronil is very effective. So it's an active ingredient in flea and tick control we've recommended to clients for years. Fiproguard Max really steps out ahead of other fipronil-based products out on the market today though because it works faster and maintains a high level of effectiveness throughout the month. It maximizes the power of fipronil by combining it with a second active ingredient. This is actually patent-pending technology and I would say a breakthrough in flea and tick control. Fiproguard Max for dogs, which I have here for Flirt, includes a combination of fipronil and cyphenothrin. There's also Fiproguard Max for cats which combines fipronil and etofenprox. A combination of these two active ingredients actually kills adult fleas and ticks in as little as one hour. That's even faster than Frontline Plus. In fact, Fiproguard Max is so fast and effective, it's been proven to kill newly hatched adult fleas before they can lay eggs and that ends the re-infestation cycle. Independent clinical studies show that Fiproguard Max keeps up that speed and power throughout the entire month. Protecting your pets and your home for the full 30 days. It's also waterproof so if your dog is like Flirt here and loves the water it's no problem. Just reapply Fiproguard Max once a month as directed and you'll be keeping fleas, ticks, and chewing lice away.