Every Saturday my father would take me to a different pet shop. I had so many animals. Every kind of reptile, mice, goldfish. I love them all so much.
There is a TV celebrity at the time, who just because of his interest in helping animals, started something really special. Natural Balance was founded by individuals who have a deep passion for animals in need.
From the beginning, the idea was to give back to animals. It came from the right place.
Natural Balance started as a California-based company back in 1989 and were still right here in the same community. To this day, we are committed to helping animals by donating to local animal charities. Not only here in Los Angeles, but across the country. For me, it's a privilege to be part of the company that really cares. Natural Balance started out with the intention to just having the healthiest food available. Providing that variety of exotic protein to meet the needs of type of breeds, what a dog or cat would need as if they were going to eat in the wile. Not only are products made with the best quality ingredients, they are tested for safety. We post results on our website so consumers can see they were tested and cleared to use for their pet.
What did you do last night buddy? Did you have fun?
What matters most is the needs of our dogs and cats. With an unleashed store environment, Natural Balance is able to have it story be told. Local residents come into an unleashed store, they talk with an associate who is part of the community, and they get great advice from the heart. It's great to work with a group of people who really care about animals. Our approach has been very much a one-on-one relationship driven business and everything we have done from the very beginning was make the best possible food, with the highest quality ingredients, and let the product speak for itself.