So I was born and raised in Chicago, just outside in the suburbs of Park and River Forest. I spent a lot of time in the finance world which was great because I was good at it. But I would get a bit of an empty feeling when there was nothing tangible that came out of it. And I asked the company right after a promotion if I could take a year off to go travelling.
Throughout this process when I was doing this kind of soul searching I got a dog. It totally changed my life, you know, fell absolutely in love with her. It was the first time there was anything in my life where I was directly responsible for their well-being. In the beginning when I was first away from home with Dora, and she would experience increased stress I would go to the pet store and see what there was and all I could find were chews and pills, neither of which she was willing to take at all. So when I started developing Licks the first thing I was focussed on was palatability. I just started right in my own kitchen mixing together ingredients. We tediously tested flavourings. Both I would taste them, Dora would taste them, adding things like Ashwagandha root, figuring out how to mix the flavourings with the active ingredients so that they would be most effective.
Education is so important to helping people get their dogs healthier and live healthier lives with their animals. Outside of product education and careful product selection, we also share a culture with Unleashed of wanting to be involved with charitable causes. We've been working with the local adoption centre in Chicago to provide them with a zen packet for every adopted dog's first night at home.
At the end of the day what drives us is "How many dogs can we make healthy today?" "How many dog owners can we educate to give their animals more nutritious products?"